Maximilian WeiglThe Six I’s of Connection — a framework to connect brands and communitiesIt’s gotten quiet around marketing’s buzzword of 2022 as everyone has moved on to marvel at and worry about AI. Which, of course, isn’t a…Dec 5, 2023Dec 5, 2023
Maximilian WeiglOf edges, flying, and falling — or: how AI misleads strategistsA few weeks ago I went out for drinks (a rare occasion) and ended up chatting with a guy about work (a not so rare occasion). “Well, I’m…Apr 10, 2023Apr 10, 2023
Maximilian WeiglThe Barriers of Getting to Great Creative WorkInsights from a global research piece on what makes and breaks great creative work.Aug 19, 2019Aug 19, 2019
