Maximilian WeiglThe Six I’s of Connection — a framework to connect brands and communitiesIt’s gotten quiet around marketing’s buzzword of 2022 as everyone has moved on to marvel at and worry about AI. Which, of course, isn’t a…·8 min read·Dec 5, 2023----
Maximilian WeiglOf edges, flying, and falling — or: how AI misleads strategistsA few weeks ago I went out for drinks (a rare occasion) and ended up chatting with a guy about work (a not so rare occasion). “Well, I’m…·6 min read·Apr 10, 2023----
Maximilian WeiglOf frames and feelings – why empathy is the difference maker2 min read·Jan 31, 2023----
Maximilian WeiglThe Barriers of Getting to Great Creative WorkInsights from a global research piece on what makes and breaks great creative work.·14 min read·Aug 19, 2019----
Maximilian WeiglUnfollow. Why following each other won’t get us nowhere new2 min read·Jul 16, 2017----
Maximilian WeiglBecoming Part of a Cultural Conversation: #backtothefuture1 min read·Oct 21, 2015----