Becoming Part of a Cultural Conversation: #backtothefuture

Today is the day. Apparently. October 21, 2015.
I have to admit, I never been much into this #backtothefuture hype.
But other people are. Lots of them.
It’s a significant part of (geek/nerd) culture.
That’s why brands are, too.

Tagesschau, one of Germany’s most prestigious, traditional, conservative, and credible news services found a way to tap into this conversation.
Today they released this video (sorry, German only.) A regular news broadcast with the news from 21/10/2015 — as depictured in the film.
I think, this is a great lesson how to tap into a cultural conversation as a brand while staying true to your core.

Chapeau.

[embed]https://youtu.be/7PfLHkNoxIg[/embed]