The Six I’s of Connection — a framework to connect brands and communities

It’s gotten quiet around marketing’s buzzword of 2022 as everyone has moved on to marvel at and worry about AI. Which, of course, isn’t a surprise — but a bit of a shame. While our obsession with buzzwords (and the new) rarely do our industry or our reputation any good, the ambition of creating brands that have a more positive impact on normal people’s lives — i.e…